Mike Braun started his campaign for U.S. Senate with nearly zero name recognition and with three well-known career politicians in his way. Two years later, he toppled Democratic incumbent Joe Donnelly with over 50% of the vote. 

How do you win a competitive primary and unseat a powerful Senator? Build a brand that resonates with the critical voters. 


“BRAUN’S AD CAMPAIGN HAS DEFINED THE RACE.” –POLITICO 



“GAME-CHANGER.”

–NATIONAL JOURNAL 

“PARTICULARLY EFFECTIVE.”

–ASSOCIATED PRESS 


Jamestown’s team of creative political storytellers worked with the campaign to build and hone Mike Braun’s brand, which resonated with the critical voters and won widespread praise from voters, politicos and the press alike.

By first telling Mike Braun’s story as a successful businessman and political outsider, then striking a contrast that made voters laugh, think, and – most importantly – resonate with Braun’s message, our creative ad campaign and consistent branding helped the Braun campaign soar.


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